Première Vision Plots Second Virtual Edition
PARIS – Première Vision Paris, the textile trade fair historically set in the sprawling Parc des Expositions venue, will for its second consecutive session be held virtually, from Feb. 15 to 19, 2021, due to the coronavirus pandemic.
The first digital-only edition of the fair, which took place Sept. 15 and 16, leveraged Première Vision’s existing marketplace while bulking up some digital features to ensure the 1,675 exhibitors were equipped to face the disruptions caused by COVID-19.
Organizers had originally planned a hybrid “phygital” showcase and enhanced Première Vision’s marketplace first launched in 2018.
That first session of the digital fair attracted 19,500 unique visitors.
Trade shows have had to pivot fast and hard due to pandemic-related restrictions, which have scuttled travel and seen many countries institute mandatory lockdowns.
Some fairs, such as the beauty trade show Cosmoprof in Italy, stepped up their digital game by tapping Alibaba, Born and Needl marketplaces as exclusive partners for its WeCosmoprof second edition, which ran from Oct. 5 to 18.
Fore more, see:
Digital Première Vision Paris Thrives Despite Deteriorating Economy
Première Vision Beefs Up Digital Services for September Show
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