SheaMoisture launches fund to help black female salon owners stay in business
SheaMoisture have announced a £40,000 relief fund aimed at helping female minority salon owners navigate their way through Covid-19, and stay in business.
Black and ethnic minority communities are most likely to feel the economic effects of the coronavirus pandemic, so grants that can help keep black-owned businesses afloat will be vital as life begins to slowly return to normal.
The SheaMoisture UK Community Commerce Relief Fund will gift three grants of £10,000 and five grants of £2,000 to minority owned female salon businesses.
To apply, you will be asked to demonstrate how your business supports your community, how the funds will support staff, elevate your future business goals and how demonstrate that you have positively adapted your business during Covid-19.
Winners of the fund will be selected by an expert judging panel. Editorial and Celebrity Hairstylist Stefan Bertin, Entrepreneur and Founder of Treasure Tress, Jamelia Donaldson and natural hair influencer and owner of O So Curly, Shannon Fitzsimmons, aka UKCurlyGirl. They will also be joined by Entrepreneur and Founder of WCAN and Oja, Mariam Jimoh
To support those selected for the SheaMoisture UK Community Commerce Salon Relief Fund, SheaMoisture UK has teamed up with WCAN – a hub for the personal and professional development of black women throughout the UK.
In addition, they support black female owned businesses by supporting them with money management, sourcing investment, business acumen sessions and networking opportunities with people and mentors who can push their ventures forward.
As part of the partnership with WCAN, the fund awardees will be supported with longer term business mentoring, business webinars to enhance acumen, Black Girl Magic online community support, business spotlight on partner websites, and hands-on support to help their business flourish through Covid-19 and beyond.
From 18 May – 31 May 2020, minority salon owners are being encouraged to enter the fund via social media at SheaMoisture UK’s Instagram page @SheaMoistureUK, and via an online survey.
The recipients of the SheaMoisture UK Community Commerce Salon Relief Fund will be announced on 5 June 2020.
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