Lenny Kravitz Stars In Super Bowl Ad Urging Viewers To ‘Invest’ Their Heartbeats

Grammy-winning rock star Lenny Kravitz stars in the Super Bowl ad for Belgian beer brand Stella Artois and urges viewers to “invest” their heartbeats by savoring every beat of the heart.

“We’re all born with 2.5 billion heartbeats,” Kravitz explains via voiceover as the commercial begins. He is then seen sitting at a drum kit and telling viewers, “That makes you a billionaire.”

The commercial then features a cartoon form of Kravitz playing along to his 1991 hit “It Ain’t Over ’til It’s Over.” A voiceover then talks about investing the “fortune within us” and living for “the moments we share” before describing everyone as a “heartbeat billionaire.”

Finally, Kravitz is back on the screen again, telling viewers to “invest heartbeat in the life Artois.”

“This life is short, and while we’re all given the opportunity to live through 2.5 billion heartbeats, each one is special and should be treated as such,” Kravitz said in a statement.

He added, “It’s a very powerful message and it comes at a very special moment for everyone to pause and marvel at life’s true riches – our time with each other.”

(Photo: Stella Artois)

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