What Peloton's future looks like after its recall on treadmills

Hi and welcome to Insider Advertising for May 7. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Peloton’s future.
  • Clubhouse shows.
  • Pornhub acquisition talks.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.


Experts say Peloton will emerge from the treadmill recall with its bottom line intact — even as its delay in issuing a recall exposes larger safety issues

  • Peloton recalled its two treadmills on Wednesday, following regulator and consumer group pressure. 
  • Bethany Biron reported that product safety and legal experts say Peloton is likely to face lasting reputational damage.
  • Others say the company is likely to prevail, thanks to its rabid fanbase and flagship bikes.

Read the story.

A user of the social media app Clubhouse shows her smartphone with the logo of the audio application.Christoph Dernbach/picture alliance via Getty Images

Buzzy audio app Clubhouse just chose 50 influencers to host pilot shows this month, from ‘Serial Killer Speed Dating’ to ‘The Psychic Pool Party’

  • Audio-only app Clubhouse recently announced the first cohort of its “Creator First Program.”
  • The 50 selected influencers will receive a $5,000 monthly stipend for three months.
  • From shows dissecting K-pop to a hangout space for psychics, there will be something for everyone. 

Read the story.

JACK TAYLOR/AFP via Getty Images

Pornhub has been in acquisition talks with an investor group led by a Canadian cannabis entrepreneur

  • Pornhub has been in talks to sell to an investor group led by Chuck Rifici, a former official of Canada’s Liberal Party, sources tell Steven Perlberg and Jeremy Berke.
  • It’s unclear if Rifici has raised money for the deal or if other investors are involved.
  • Lawmakers in Canada are going after Pornhub after recent controversies.

Read the story.

More stories we’re reading:

  • A 5-step plan for creators in choosing the best influencer agencies and talent managers that will boost their careers, according to experts (Insider)
  • Uber CEO describes ongoing ‘battle’ with Instacart as he predicts groceries will become a significant portion of his company’s business in the next 2 years (Insider)
  • Nike and Adidas saw their online sales plummet in China over the Xinjiang cotton boycott (Insider)
  • Twitter will let you give someone money as a ‘tip’ for their tweets (Insider)
  • The Athletic halts merger talks With Axios, eyes New York Times (Wall Street Journal)
  • NBC, Lilly Singh to end late-night show (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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