Will.i.am Partners With Honeywell On High-Tech Face Mask

Will.i.am has partnered with manufacturing company Honeywell to produce a high-tech face mask that boasts such features as air filtration, built-in noise-cancellation, and glow lights, among other utilities.

The Black Eyed Peas frontman shared that he originally thought up the idea for the mask while flying back home from London in the midst of a raging pandemic last year.

“‘Let’s make a mask for the traveler,’ because the masks that we have were never intended for daily use,” he said. “Not for people to interface with tech, headphones and phones. People take off their mask and the earbuds fall out.”

The product was created in collaboration with Jose Fernandez of the Ironhead Studio, who has previously worked on costume and creature design for films such as The Amazing Spider-Man, X-Men United, and The Avengers.

The “Xupermask” will be available for purchase starting on Thursday, April 8 for $299 each, which will include, in addition to the mask itself, a three-month supply of HEPA filters, ear tips, and a USB-C charging cable.

(Photo: Honeywell)

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