Brits miss out on memorable milestones – as they experience them through a phone
Brits admit to experiencing key moments through the screen of their smartphone – including watching their favourite band, their child being born, and the first dance at their best mate’s wedding. A poll of 2,000 adults found 84 percent have captured some of life’s most memorable moments on their devices since the smartphone camera revolution.
However, 28 percent wish they had lived more in the moment, rather than fumbling about on their device.
And, if given the chance, 60 percent would like to relive these moments again – but in person, rather than through their phone.
It was found that, on average, they spend more than 20 minutes capturing milestone moments on their phones, taking them away from being in the present.
However, 40 percent confessed it’s not very often they watch back the content, and a further one in ten rarely, or never, rewatch the content.
And despite being guilty of it themselves, 46 percent said they get frustrated if someone is stood in front of them capturing content on occasions such as a concert or football match.
The research was commissioned by Motorola UK, to launch its razr 40 family – inspired by the original early 00s model, as the retro notion of being able to flip shut a device to avoid distraction grows in popularity.
Miles Norman, general manager for the phone brand, said: “Our research shows that people are getting fatigued by over-consumption on their phones, and it’s become second nature to grab our devices at big moments.
“It’s important to capture key moments, but it’s also important to not live life through a lens, and be more present in the moment – it’s about finding the right balance.”
The research also shows that 45 percent are wanting to be more flexible, and only check their phone for notifications, or take a few snaps and then put their phone away.
And 33 percent say they are spending less time on their smart phone this year compared to previous years, cutting down their average daily screen time by almost 20 minutes.
A further 44 percent have said they’ve previously made efforts to reduce their smartphone screentime – with the biggest driver being because they wanted to spend more time in the present (68 percent), according to the OnePoll.com data.
Three in ten said that the screen break made them feel energised, while 16 percent said they became more productive, and over half (56 percent) said they enjoyed their experiences with friends and family because they were more present.
Miles Norman, from Motorola UK, added: “The research shines a light on the positive benefits of being immersed in the present, and our technology can help people find their sweet spot and have a more flexible relationship with their phone.”
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