Celebrity-loved bag brand Paravel donating proceeds to coronavirus relief

Fashion brands and celebrities alike are continuing to step up to help coronavirus relief efforts.

Many, like Ralph Lauren, Kim Kardashian and Donatella Versace, have made sizable donations to the cause, while Rita Ora launched charitable merch with the World Health Organization; plenty of fashion designers, meanwhile, are manufacturing masks and other personal protective equipment (PPE) instead of couture.

Paravel, a luggage and handbag brand beloved by the likes of Nicky Hilton, Katy Perry, Emma Roberts, Karlie Kloss and more, is not only giving customers a 20% discount sitewide, but also donating 15% of proceeds to Direct Relief’s COVID-19 fund until April 8.

The funds will help deliver masks, gloves, and other PPE to healthcare organizations in places with confirmed coronavirus cases, according to a post by Paravel.

“We are compelled to help those risking their lives for the benefit of us all. If we can do that and add some adventure to your life too, it’s our privilege to do so,” the company wrote on Instagram.

Though most people probably aren’t planning to travel in the near future, the company also offers chic duffle bags, handbags and organizational storage pouches, the latter of which should come in handy for those organizing their closets and makeup collections while stuck at home.

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