Chipotle testing plant-based chorizo at select locations
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There’s no meat in that meat.
Fans of Mexican food that also want to go meat–free will soon have a new option. This announcement is just the latest example of a major restaurant chain adding more meat-free options to its menu.
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Chipotle announced that is testing out plant-based chorizo at locations in Denver and Indianapolis. In a press release, the company stated that this is the first plant-based protein option that’s been added to the menu since 2014.
Chris Brandt, Chief Marketing Officer for Chipotle, said, "Plant-based lifestyles have continued to accelerate in popularity, and as a longtime leader in the category, we are exploring ways to give more variety to our fans. We used real ingredients to create a plant-based protein with a deep, rich Chorizo flavor that can be enjoyed by everyone."
According to the press release, the new chorizo is made with farm-grown ingredients that include chili, Chipotle peppers, tomato paste, crushed garlic, paprika and olive oil. The protein is sourced from freshly grown peas.
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The chorizo is also certified vegan and is being promoted as an option for both customers that are living a completely meat-free lifestyle and others that are just looking for more plant-based options.
Since 2019, Chipotle has added five new items to its menu after testing them out in individual markets. These items include a hand-crafted quesadilla, carne asada, a cilantro lime cauliflower rice, a supergreens salad mix and queso blanco.
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Chipotle will make a decision about adding the plant-based chorizo to its menu after analyzing customer feedback from the testing process.
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