Jenny Holzer Projects Her 'Truisms' Onto Facade of Guggenheim Bilbao

Jenny Holzer returns to the Guggenheim Bilbao to install her iconic Truisms artwork onto the facade of the historic Spanish institute. The artist’s return to the museum marks the latest collaboration following her 1997 commission for the museum’s opening which saw her unmissable text projected onto its atrium and towering columns.

The neo-conceptualist has also included an augmented reality component that allows fans of her work to experience the installation entitled Like Beauty in Flames. Other works includetwo pieces made for her 2019 retrospective “Thing Indescribable” which encompass a vertical LED sign called There Was A War and the light projection For Bilbao.

Altogether, Holzer’s signature text-based art is reimagined into three various AR experiences: two site-specific works that interact with the Guggenheim Bilbao’s structure and one that can be accessed from devices from across the globe. Like Beauty In Flames can be accessed via a dedicated app for mobile devices, developed by London-based digital agency Holition, which is available to download from The Apple App Store or Google Play. Head to Guggenheim Bilbao’s website to learn more.

In case you missed it, The Whitney Museum of American Art has unveiled a massive new permanent sculpture in NYC by David Hammons called Day’s End.

Guggenheim Museum Bilbao
Abandoibarra Etorb., 2
Bilbo, Bizkaia 48009
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