Kate Middleton supports High Street stalwarts and British labels

Kate Middleton’s boost for British brands: Duchess champions high street stalwarts and independent labels for her lockdown video calls

  • Kate Middleton, 38, has supported British brands during coronavirus lockdown
  • Duchess has worn outfits from independent labels and High Street stalwarts 
  • Included a jumper from friend Tabitha Webb’s label and a dress from Ghost 
  • Stylist revealed how move is ‘poignant’ because British fashion is struggling
  • Susie Hasler said message was ‘if the future queen can wear it, you should too’
  • Here’s how to help people impacted by Covid-19

The Duchess of Cambridge has been flying the flag for British brands by opting for High Street stalwarts and independent labels for her virtual visits during the coronavirus pandemic. 

And now stylists have revealed how Kate Middleton’s, 38, lockdown wardrobe is not only impeccably stylish and practical, but as a way of showing her dedication to her royal duties.

Yesterday, Kate selected a £495 pretty yellow silk dress from Raey for an interview with This Morning as she launched a photography project Hold Still.

Speaking to FEMAIL, stylist Susie Hasler, who runs Styled By Susie  said the move was particularly poignant because of the strain on the industry amid the pandemic.

Stylist Susie Hasler, who runs Styled by Susie, told FEMAIL how Kate Middleton, 38, has been flying the flag for British brads on virtual calls 

Susie revealed: ‘Kate flying the flag for British brands on her virtual calls throughout lockdown is incredibly significant.

‘At a time when our clothing industry is being hit hard – with stores such as Warehouse and Oasis collapsing – the Duchess is showing her support for our country and economy.’

Susie said that Kate had a clear message with her outfit choices during the lockdown, saying: ‘By choosing to wear outfits from home-made brands, she is supporting, and putting her weight behind, an industry which is currently struggling.

‘The message is that if these brands are good enough for the future queen to wear, it’s time for everyone else to follow suit and champion British-made too.’

The stylist said the Duchess has taken to wearing ‘relatable’ clothing from High Street stalwarts and independent labels during lockdown (pictured, wearing a dress from Ghost)

Meanwhile Susie went on to say the clothing was particularly ‘relatable’, with the Duchess tending to opt for pieces that fitted into her busy schedule as a working mother.

She explained: ‘It’s showing that solidarity towards British brands, and she’s wearing styles that are relatable – the type of clothes mums and women up and down the country can wear.’ 

The Duchess launched the community photography project Hold Still with the National portrait Gallery today, with the campaign designed to catch the ‘spirit, mood, hopes and fears’ of the nation. 

The mother-of-three, who is currently isolating with her husband Prince William, 37, and their children, George, six, Charlotte, five, and Louis, two, in Anmer Hall in Norfolk, selected a pretty yellow floral dress from Raey and opted for her usual glamorous bouncy blow dry to speak about the project in an interview with This Morning today.  

Meanwhile the royal has also been supported labels local to her, including family friend Tabitha Webb’s brand (pictured, in a jumper by the company)

While it marks the first time the Duchess has worn the brand, their flagship store is in Notting Hill, just a stone’s throw from her London home of Kensington Palace. 

And when the royal spent time on a virtual visit to a maternity ward in Kingston, she opted for two British brands.

The mother-of-three supported a family friend Tabitha Webb by opting for a 70s inspired chevron jumper by her brand as she chatted with midwives and new mothers on the virtual call last week.

The royal selected a jazzy baby blue £275 jumper by British designer Tabitha Ward as she took part in the video call. 

Susie revealed how Kate was opting for British brands to lend support to struggling industries amid the coronavirus pandemic 

The Duchess opted for the pretty floral wrap dress for the virtual visit, which is described online as ‘boho luxe’ in style

The royal has showcased Tabitha’s designs on several occasions, most recently in January during her Five Questions survey, with the designer a close friend of her sister Pippa, 36. 

Meanwhile in another clip of the call,  she elected a £120 baby blue wrap dress from quintessentially British brand Boden as she took part in the video call. 

At the end of the month, she opted for a blue £129 floral dress from British high street stalwart Ghost as she stepped out of her home at Anmer Hall for Clap for Carers.

She wore the Anouk Dress, which features fabric-covered buttons all the way down and romantic ruffles along the collar and hem,  for the occasion.

Other items the Duchess has worn during the coronavirus lockdown have included her emerald green jumper from independent clothing brand Really Wild

And on the one occasion Kate opted for a none-British brand, wearing a mustard yellow top from Zara, she selected pair of Catherine Zoraida earrings

The brand have now revealed how all online proceeds from sales of the now sold-out dress will go to NHS charities in order to help in the fight against coronavirus. 

Days earlier, she donned independent brand Really Wild’s Long Crewneck Jumper in emerald green as she and Prince William chaired a virtual roundtable with a mental health charity.

Her first virtual visit, which saw Kate speaking to school children in Burnley over Zoom alongside her husband Prince William, 37, was the only engagement in which she hasn’t worn a British designer.

Instead, the royal opted for a relaxed, mustard yellow top from Zara which comes with a pricetag of £30. 

On her final royal engagement ahead of lockdown, the Duchess opted for a blush pink suit from Marks and Spencer 

However she maintained her commitment to British brands by selecting jewellery  from designer Catherine Zoraida.

The royal opted for gold fern leaf earrings from the British brand, which come with a pricetag of £165.

On her final royal engagement at the end of March ahead of Boris Johnson’s lockdown announcement, Kate opted for a blush pink Marks and Spencer suit. 

The mother-of-three stepped out in a blush blazer and matching trousers from Marks & Spencer to meet NHS staff at call centre in Croydon, south-west London, on 23rd March.  

Kate Middleton’s lockdown wardrobe 

March 23: NHS call centre visit 

Kate Middleton, 38, opted for a pink blush suit as she made her final royal engagement ahead of the coronavirus lockdown

Marks and Spencer pink blush suit – £158 

April 5: School visit 

The Duchess of Cambridge wore a £165 Catherine Zoraida earrings and a £29.99 Zara jumper for her first royal engagement via video call to school children whose parents are working on the frontline last night

Catherine Zoraida earrings – £165

Zara jumper – £29.99  

April 17: Roundtable discussion with mental health organisations  

Kate opted for the Really Wild Long Crewneck Jumper in emerald green  for the roundtable discussion in April

Really Wild Crewneck Jumper – £ 195

April 23: Clap for Carers 

The Duchess of Cambridge put on a stylish display in an £129 floral blue dress by Ghost as she joined Prince William, 37, Prince George, six, Princess Charlotte, four, and Prince Louis, two, to clap for the NHS

Ghost Anoark dress – £129  Tabitha Webb

2 May: Virtual maternity unit visit  

Kate opted to support her family friend Tabitha Webb, donning a jumper from the designer’s brand during a virtual call with a maternity unit in Kingston

During the same virtual visit, she showed her support for the high street by selecting quintessentially British brand Boden

Tabitha Webb jumper – £125 

Boden midi wrap dress – £120

7 May: Launching Hold Still photography project  

The Duchess opted for a yellow dress from Notting Hill based brand Raey to launch her photography project Hold Still today 

 Raey dress – £450 

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