Kraft Offers $20 USD to Customers to Not Make Cheesecakes Due to Cream Cheese Shortage
Kraft is offering to pay its customers $20 USD to not make cheesecakes this holiday season due to the ongoing Philadelphia Cream Cheese shortage.
According to reports, a limited number of customers can spend $20 USD on a dessert and Kraft will reimburse that amount as a thank you for helping it curb the shortage. A website from Kraft will go live, and 18,000 lucky customers can get that $20 USD on December 17 and 18. Receipts from the customers will then be sent to Kraft a few weeks later.
Compared to 2019, 2020 saw an 18% increase in creme cheese demand as more people were baking and eating at home due to the pandemic, and Kraft stated that the percentage increase remained the same this year. Earlier this month, it was reported that bagel shops in New York City faced empty cream cheese shelves, with Nick Patta from Absolute Bagels revealing that his regular supplier was out of stock.
Cream cheese is just one of the food items facing a shortage; the US could soon be facing a chicken tender shortage after it experienced an increase of almost $1 USD a pound in comparison to last year, rising from an average of $3.02 USD to $3.99 USD.
Elsewhere in food and beverage, Wheaties is celebrating its 100th anniversary with a special Michael Jordan box.
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