Strategic Resource Group managing director Burt Flickinger provides insight into the state of the American consumer and retail earnings.
Macy’s announced their world-famous Thanksgiving Day Parade will return this year, kicking off the holiday season for viewers across the nation but this year will also mark a shift with COVID-19 precautions.
For starters, the parade will take place on Thursday, Nov. 25, beginning at 9 a.m., marking the 95th time the parade has marched down the streets of New York City.
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"Macy’s Thanksgiving Day Parade has been a New York City institution for more than nine decades, growing to become an icon of American pop culture as it annually marks the official start of the holiday season," said Will Coss, executive producer of the parade. "For our 95th celebration, we are delighted to return this cherished holiday tradition closer to its original form as we march down the streets of New York City and into the homes of a nationwide audience."
As we slowly recover from the coronavirus pandemic, Macy’s has taken into consideration many health and safety precautions in preparation for the big event for those viewing the spectacle in person.
The retail store partnered with the city and state of New York, working together to ensure all health and safety practices align with current CDC guidelines, as well as local and state government protocols.