Russian ‘Lidl’ has 250 possible store locations in UK – Mere to compete with Aldi & Lidl
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The discount supermarket claims to be cheaper than its rivals Aldi and Lidl, offering customers extremely low prices. It was launched back in 2008 in Siberia, going by the name of Svetofor. It has since expanded across the world and operates in countries like Italy and Spain and is now going to start operating in the UK.
Mere now has more than 3,000 supermarkets worldwide after expanding to Europe back in 2018.
Plans were announced earlier this year to dominate the UK, with future expansion in the pipeline.
At the time, Pavels Antonovs, Head of Buying at Mere UK said: “We are the gap in the market. We don’t have any competitors.
“Our model is no service and no marketing.
“Some will understand us, some won’t. There are already around 30 businesses that will fill 70 percent of our shops.
“I have just now met with a manufacturer with a turnover of £150billion and we signed for eight SKUs.”
Its stores are essentially huge warehouses with goods stacked up on pallets.
Shoppers can pick up products directly from the pallets, without the need for shop staff to keep on top of stock each day.
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To keep costs low, each store will only have eight members of staff.
Suppliers will also deliver straight to the stores, cutting down on costs on having to store items elsewhere.
The company compares itself to Costco, but without the membership fee needed to shop there.
Mere has now said that it will open stores in spots where there is no discounted food shop.
However, according to The Grocer, there are very few places where an existing budget supermarket chain isn’t already.
The likes of Lidl and Aldi have become so popular over the years, dominating nearly every town in the country.
Aldi also recently announced plans to expand the discount supermarket even more, with plans for 400 extra UK stores.
If Mere was to open near rival supermarkets, it has more than 250 locations to choose from.
With plans to open more than 300 stores within the next 10 years, it is thought that Mere would locate itself in the majority of these locations.
Its first shop in Preston’s Ribbleton is reportedly scheduled to open next month.
Stores will also open in North Wales, South Wales and West Yorkshire.
Scotland, Devon, Cardiff and Bradford are amongst possible future locations.
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