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Delta Air Lines and Starbucks have teamed up to increase membership in their individual rewards programs at a time when consumers are grappling for ways to save money.
The airline and coffee chain announced a partnership Wednesday benefiting both Delta SkyMiles and Starbucks Rewards members who link their accounts online.
SkyMiles is the carrier's free loyalty program to help travelers earn more miles while the Starbucks Rewards program allows members to earn and redeem Stars for free food and drinks.
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Starting Wednesday, customers enrolled in both programs with linked accounts will earn one mile for every $1 spent on certain Starbucks purchases, the companies announced.
On days when members have a flight, they can earn double Stars on eligible purchases at certain Starbucks stores.