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Ticketmaster-Taylor Swift Senate hearing: Live Nation exec blames record number of bots for ticket debacle
WATCH LIVE: Senate panel holds hearing on ticketing industry after Taylor Swift tour debacle
WATCH LIVE: Senate panel holds hearing on ticketing industry after Taylor Swift tour debacle.
Live Nation Entertainment Chief Financial Officer Joe Berchtold told a Senate committee on Tuesday that Ticketmaster learned "valuable lessons" from its meltdown during the Taylor Swift concert ticket sale last year.
"In hindsight, there are several things we could have done better – including staggering the sales over a longer period of time and doing a better job setting fan expectations for getting tickets," Berchtold said in a written testimony released ahead of the Senate Judiciary Committee hearing. Live Nation Entertainment is the parent company of Ticketmaster.
"And let me be clear that Ticketmaster accepts its responsibility to be the first line of defense against bots in this everescalating arms race."
TAYLOR SWIFT TICKETMASTER CRISIS SPARKS SENATE JUDICIARY HEARING, LIVE NATION AND SEATGEEK CALLED AS WITNESSES
In November, registered fans were given codes for a pre-sale to secure tickets for Swift’s 52-date The Eras tour days before tickets went on sale to the general public. However, fans were quickly met with long delays and error messages that Ticketmaster blamed on bots and historically unprecedented demand.
The company canceled sales to the general public days later.