TikTok star Addison Rae to launch ITEM Beauty makeup line
Addison Rae Easterling is a bad bleep.
The 19-year-old TikTok star announced on Tuesday that she has partnered with incubator company Madeby Collective to launch her own makeup brand, ITEM Beauty.
The line will launch with six products on August 11, including eyeshadow, brightening powder, brow definer, lip oil, a contour duo and mascara, with Easterling serving as the company’s co-founder and chief innovation officer, according to Elle.
“I’ve tested the products and put a lot of thought into what I love and what my audience would use and just brought a fresh perspective to clean beauty,” she told the magazine. “So everything that the brand stands for is really just self-expression and self-love and confidence.”
The products will feature vegan and cruelty-free clean ingredients, including almond oil, shea butter, jasmine, hyaluronic acid and more.
One of Easterling’s favorite products is the forthcoming mascara, which includes castor oil and was inspired by the dancer’s infamously long lashes that are envied by her more than 53 million TikTok followers.
As far as inspirations, the young mogul counts beauty guru James Charles as an influence, but also name-drops the Kardashians; especially Kourtney, with whom Easterling has become particularly close.
Perhaps Addison Rae will partner with Poosh or Kylie Cosmetics on her second drop.
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