As the world struggles to cope with the Coronavirus pandemic, the fashion industry is banding together to offer up support to those in need. From the smallest jewelry designers to the largest fast fashion retailers, brands are pledging to help people devastated by the impact of the virus in a myriad of ways. Some designers are donating to organizations like No Kid Hungry to fight child hunger in the wake of schools temporarily closing. Others are using their resources to produce more hand sanitizer or deliver masks and scrubs to healthcare workers.
Ahead, find the growing list of designers and brands who are stepping up to help during a time of crisis.
Vestiaire Collective launched a celebrity sale during which all proceeds from the sale (including 100% of the brand’s commission) will be donated to the World Health Organization, France/Paris Hospitals Foundation, Madrid’s La Paz Hospital, and the Italian Lombardia Region Fundraising to help support the fight against Covid-19. The charity sale will include pieces donated from style icons like Kate Moss, Anna Dello Russo, and more.
Versace has pledged to donate $5000,000 to support local relief efforts in association with COVID-19. Specifically, the funds will be give to “the Intensive Care Unit of San Raffaele Hospital in Milan to provide critical aid to those battling the virus, and Camera Nazionale Della Moda Italiana for the ‘Italia, we are with you’ project, an initiative that donates ventilators and medical equipment to Italy’s hospitals.” Versace previously donated ¥1 million to the Chinese Red Cross Foundation.
After New York Governor Andrew Cuomo said he’s looking for manufacturers of masks to provide medical supplies (which NYC specifically will run out of in 2-3 weeks), Siriano responded by tweeting that he has a full sewing team working from home that can contribute. "If @NYGovCuomo says we need masks, my team will help make sone," he wrote.
Meghan Markle’s go-to footwear brand, Sarah Flint, is donating 25% of the proceeds from any purchase between 3/17 – 3/24 to Lions Club International to support the hospitals Istituto Clinico Beato Matteo and Ospedale Civile di Vigevano in Vigevano, Italy.
Inditex, Zara’s parent company, will be donating masks in Spain for coronavirus patients as well as healthcare workers. In a statement by the company, they shared that they “will make a delivery at least once a week of materials [they] purchase directly.”
LVMH has instructed three of their perfume factories (previously producing for Christian Dior, Givenchy, and Guerlain) to start to make hand sanitizer as the world is at a loss, donating the products at no charge to French authorities as well as the largest hospital system in Europe.
The acclaimed brand, helmed by Kerby Jean-Raymond, is organizing a supplies drive for medical workers and direct $5,000 in funds to obtain supplies. The brand is also setting aside $50,000 to help sustain "minority and women-owned small creative businesses who are currently in distress."
Brent Neale announced on Sunday that she would be donating 30% of all sales to No Kid Hungry, through Friday, March 20.
Hill House is offering a 10% discount site-wide as a shopping incentive, donating an additional 10% of all bedding and bath sales to both God’s Love We Deliver and Room to Grow.
Jewelry brand Retrouvaí will be donating 25% of all website sales to No Kid Hungry through March 22.
Through April 30, KkCo will be donating 10% of sales to No Kid Hungry.
Until further notice, SVNR will be donating 50% of web sale profits to Meals On Wheels. Additionally, the brand started a Go Fund Me for ventilators and protective gear for healthcare workers.
Though they have closed their location in Bergdorf Goodman in New York City, Kentshire is donating 10% of sales online to God’s Love We Deliver.
Brandon Maxwell announced that he would be manufacturing masks and gowns to healthcare workers who are aiding in the fight against COVID-19.
Skms will be donating 20% of all profits to Baby2Baby’s COVID-19 Emergency Response Program.
Allbirds has begun to donate shoes to anyone in healthcare or otherwise working to help fight the spread of Coronavirus.
Everlane will be donating all proceeds from their 100% Human collection to Feeding America’s COVID-19 Response Fund.
The denim company has announced their plans to donate 20% of all profits to low-income families through Baby2Baby.
WWAKE. Is running a giveaway in which individuals are able to nominate healthcare workers to be entered to win jewelry from the designer each week.
A portion of online sales site-wide will be donated to the United Way’s COVID-19 Recovery Fund.
Chanel joined the ranks of other luxury brands around the world, announcing on Sunday that they would begin to produce efface masks for healthcare workers in France as soon as approved by French authorities.
10% of all sales from the shoe brand will be donated to Doctors Without Borders and Direct Relief until April 15.
Haute Hijab will be donating 250 hijabs to healthcare workers fighting COVID-19.
Fashion Nova is launching Fashion Nova Cares, along with Cardi B, which will donate $100 every hour for the next 42 days to those in need as a result of COVID-19.
Loewe is donating 40 euros from every product sold in the newest collection between May and August, with an initial donation of 500,000 euros, to educational projects. Additionally, the brand will be donating 100,000 surgical masks to the Spanish Red Cross and will be producing non-surgical masks in its Getafe factory that will be distributed to volunteer workers, Loewe employees, and their families.
Bottega Veneta has donated more than $450,000 to help aid scientific research that will help COVID-19 treatments and vaccines.
20% of all sales from JW Pei’s latest under-$100 collection will be donated to COVID-19 relief, through The Mask Fund.
Louis Vuitton is using all five of its American workshops to produce nonsurgical cloth face masks. 2,500 of the aforementioned masks are being directly shipped to the Metropolitan Transportation Authority in New York City.
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If you think you’re showing symptoms of coronavirus, which include fever, shortness of breath, and cough, call your doctor before going to get tested. If you’re anxious about the virus’s spread in your community, visit the CDC or NHS 111 in the UK for up-to-date information and resources, or seek out mental health support. You can find all Bustle’s coverage of coronavirus here, and UK-specific updates on coronavirus here.
Louis Theroux is going to dig around inside the minds of celebs in his new talkshow.
The series, called Grounded, will see Louis chat to ‘some of the biggest names in the UK and the US’, say the BBC.
Sir Lenny Henry, Boy George and Miriam Margolyes are among the guests, with the first episode kicking off with writer Jon Ronson.
The pair talk about being professional frenemies and how they are handling the lockdown. Do they work in their pants like the rest of us?
More names are set to be announced soon.
The 49-year-old said: ‘I’ve really loved doing these interviews. It’s been a chance to speak to people I admire and have in depth conversations with them, about their lives, their careers, and their most intimate feelings.
‘Making a podcast and radio series is very different to my usual way of working. And for that reason, I’ve found it very fun and refreshing.’
Grounded kicks off on 27 April on BBC Sounds.
Louis himself will front a special ‘introductory’ episode beforehand to ease you in gently.
Hopefully he will find some time in the series to talk about freestyling after he passed damning judgement on Tekashi 6ix9ine recently.
Baby of the family Prince Louis looks to ‘leader’ Prince George and confident second child Princess Charlotte for ‘reassurance’ in the ‘clapping for carers’ video, experts explain
Video of George, Charlotte and Louis ‘clapping for carers’ was shared yesterday
Parenting and body language experts analysed the clip and shared their insights
Revealed baby of the family Louis looks to his older siblings for ‘reassurance’
Meanwhile George is a ‘leader’ because he is the eldest child – and a future King
The Cambridge children’s behaviour in the ‘clapping for carers’ video reflects their individual roles within their sibling group, according to experts.
Prince William and Kate Middleton last night posted a clip of Prince George, Princess Charlotte and Prince Louis applauding NHS workers as part of a nationwide tribute.
Speaking to FEMAIL, body language expert Judi James, and Angela Spencer, natural parenting expert, award-winning author and founder of Babyopathy, explained the footage offers insight into the role each child plays within their sibling group.
‘Leader’ Prince George, six, is setting an example for Princess Charlotte, four, and one-year-old Prince Louis, who, as the baby of the family, looks to his older siblings for reassurance that he is performing the task correctly.
Seeking reassurance: Prince Louis is seen looking to his big brother George for guidance during the ‘clap for carers’ clip shared by Kensington Palace last night
‘As with any youngest child, Prince Louis is looking to his older siblings for reassurance, leadership and confidence,’ Angela explained.
‘This will happen until they find their own feet and strength to be who they are supposed to be.
‘The beauty of the youngest child is there will be a little bit of everyone in the family’s influence that they take into the world with them as they grow and learn.’
Judi added: ‘Prince Louis stands in the middle between his two older siblings, super-keen to join them in a very grown-up way too, with his serious facial expression showing he’s keen to get it absolutely right.
‘He’s also clearly seeing his two older siblings as role-models here, looking up at each of them in turn to check he’s copying them correctly.’
Setting an example: Prince George’s role both as the eldest brother – and future king – means he has been imbued with a sense of leadership from a young age, Angela noted
Prince George is seen beaming for the camera as he confidently claps on his brother’s left-hand side.
Royal siblings who are close with their own individual personalities
Angela noted that Prince William and Kate Middleton appear to be doing an excellent job in fostering their children’s individuality, while Judi noted the video reveals just how well they get on as a group.
Angela said: ‘What I do love though is that all three royal children seem to be learning their way with their individuality allowed to shine and guided by their mother. Children learn and develop first from us as parents, and then from their older siblings. That hierarchy does certainly get challenged as they get older and their individual personalities break free.’
Judi added: ‘Their close bunching looks comfortable and easy-going, suggesting they are genuinely close off-camera as well.’
His role both as the eldest brother – and future king – means he has been imbued with a sense of leadership from a young age, Angela noted.
‘For us as parents, when we have our first child we are worried about everything and scared of doing things wrong so we end up putting a lot of pressure on our first child. We want them to be the prefect child, we want to be our own take on the perfect parent.
‘Who else has a multitude of pictures and documented evidence in baby books for their first child’s first sneeze, giggle and broken fingernail but for the second child – zilch, nothing, zero!
‘When it comes to our Royal Family, there will naturally be an added pressure on Prince George as he will be King one day and so those expectations of leadership that naturally befall the eldest child will be coupled with expectations for him to eventually lead our country.’
Judi added: ‘George is clearly the sibling wanting to come across as the most grown-up and focused, keeping his eyes to camera and clapping away without distraction, although his slightly scrunched-up shoulders and the way he keeps his hands up close to his face suggest he’s secretly as excited to be doing this as his younger siblings.’
Free spirit: As the second child, Princess Charlotte is likely to have enjoyed greater freedom than her older brother. Pictured, Charlotte smiling with George and Louis in the video
As the second child, Princess Charlotte is likely to have enjoyed greater freedom than her older brother. This is likely to shine through in her happy-go-lucky personality, Angela explained.
‘By the second child, we have relaxed and so we don’t place such high importance on the perfectness of parenting – because we know it doesn’t exist as we exhausted ourselves trying to find it the first time round.
‘So the second child, like Princess Charlotte, is allowed a little more freedom to run, walk and speak at their own pace and in their own way. So of course this shines through in their personality.’
Judi added: ‘Charlotte is more active, laughing and giggling and using an eye-dart gesture to suggest she’s possibly the most playful and adventurous sibling.’