Gay kiss in Creme egg advert deemed so offensive 20,000 people signed a petition

More than 20,000 people have actually taken time out of their day to sign a petition hoping to ban the Cadbury’s Creme egg advert which features two men kissing.

The campaign launched in 2021 – as the world was continuing and struggling to survive a global pandemic – and while most of us were more concerned with making it through the day, others were deeply offended by the same-sex snog.

Real-life couple Callum Sterling and Dale K Moran are among the people in the advert. With the Crème egg firmly in both their mouths, they take a bite before the gooey sugary centre oozes out and one can only imagine causes a nightmare on their facial hair.

Most praised the inclusive advert but a small minority have signed a petition on campaigning website CitizenGO to have the trailer banned for being offensive to Christians.

The petition reads: ‘By choosing to feature a same-sex couple, Cadbury’s are clearly hoping to cause controversy and escape criticism, by claiming that any objections must be rooted in “homophobia”, but members of the LGBT community have also expressed their dislike of this campaign.

‘Cadbury’s should not be seeking to hide under cover of LGBT rights to conduct a campaign which sexually objectifies individuals.

‘If the couple in question were heterosexual, the advertisement would likely be prohibited, given the sexually explicit and graphic nature of the kiss.

‘Cadbury’s are well aware of the religious significance of Easter. Therefore, they are trying to cause gratuitous offence to members of the Christian community during the most important feast in their calendar.’ 

Callum previously responded to backlash against the ad in a candid Instagram post.

‘So it’s OK when an advert sexualises a woman… to benefit the male gaze and make other women feel inadequate if they do not live up to this beauty standard,’ he wrote.

‘But it’s not OK, in 2021, to have an advert of a multi-racial (strike one) gay couple (strike two) on your screens for 10 seconds (strike three) eating/kissing/sexualised (strike four). Does anyone see how ridiculous this is? Like actual LOL.’

‘I’m so so happy that @dalekcreative and I ended up being the faces for this moment as I’ve been in the dance industry for 11 years full time and let me tell you, THAT, alongside living in London as well as being an out queer and proud human is enough to make my skin so thick that I genuinely don’t feel once ounce of hurt from any negative comments being put out into the world as a result of the advert with @cadburyuk that we shot a few weeks ago,’ he continued.

‘I’m super happy this has all happened. The love we have received totally outweighs the fear based negative comments. Makes me proud to live in the UK and to have so much love in my life.’

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