Kim Kardashian is 'reeling' as she 'fears she's losing her brand & identity' following her nasty divorce from Kanye West

KIM Kardashian feels as though she's "losing her brand and identity" as she files for divorce from Kanye West, sources have exclusively told The Sun.

The reality star, 40, filed for divorce last month after six years of marriage.

Now friends say Kim is still reeling from the pain of filing the papers – as she thought their marriage would last the distance.

"Kim is struggling with her identity," an insider told The Sun.

"One of the main reasons Kim has held off so long on this divorce is her fear of losing her identity.

"In her eyes, she is Kanye West's wife. They are 'Kim and Kanye.'

"She had always wanted to be married and wanted nothing more than to stay that way. She not only fell in love with Kanye but also fell in love with the idea of 'Kim and Kanye.'

"As a Kardashian she 100 percent sees the value of her marriage not just as a family but as an empire. This divorce not only represents losing the man she loves but losing who they are as a pair and as a brand."

The source added that Kim's previous marriages to NBA star Kris Humphries and music producer Damon Thomas did not compare to her and Kanye's marriage "in any way."

The source said: "When Kim married Kanye, she looked at her two previous marriages as a learning experience but realized that she never truly felt it was for a lifetime, but this felt different.

"She told friends her prior marriages didn't compare to this in any way. She saw Kanye as her forever.

"Kim has confided in friends that she is still struggling with this. She didn't want to be single and now realizes she has no choice and has to make the best of it."

The Keeping Up With The Kardashians star, who is being represented by divorce lawyer Laura Wasser, is asking for joint legal and physical custody of the couple's four kids.

Kanye was spotted last week still wearing his wedding ring and smiling as he headed into his Calabasas office.

It came after The Sun revealed how Kim was left infuriated after Kanye told pals she was only bluffing about the divorce.

Just days earlier, Kim was also spotted out in Los Angeles but without her engagement ring or wedding band. 

Kim also posted pictures of herself without the ring while hanging out with her friend Lala Anthony.

The Sun reached out to a rep for Kim for comment.

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