Sainsbury’s Christmas advert 2020: Watch the full Sainsbury’s Christmas advert HERE

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Sainsbury’s was one of the latest retailers to launch their Christmas advert for 2020. has rounded up everything you need to know about the festive video, including how you can watch it now.

The festive season is finally upon us as retailers across the UK launch their Christmas adverts.

This week has already seen John Lewis, Tesco and O2 drop their offerings.

Now supermarket Sainsbury’s has also released their 2020 adverts.

For the first time ever, they will be airing three special films for viewers.

The supermarket is releasing a collection of three nostalgic films to get people in the Christmas spirit.

Each of the adverts focuses on personal stories from British families about their connection to festive food.

The first was released on Saturday, November 14 and aired during The Voice UK final.

Called the Gravy Song, this outing shows a father and daughter sharing their excitement about Christmas.

In particular, they’re looking forward to Dad’s gravy and hearing his famous gravy song once again.

The next of the three short films will be airing on Monday, November 16.

This will be called Perfect Portions and will focus on a mother and son sharing memories of past Christmas celebrations.

She’ll be doing her best this year to do Dad’s turkey slicing skills justice in memory of him.


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The third advert is called Big Sarnie and will be released on Thursday, November 19.

This sees two cousins catching up and looking back at past Boxing Days.

In particular, they’ll be reminiscing about their Nan’s perfect turkey sandwiches.

Each of the three short films ends with the line “Food is Home. Home is Christmas.”

Speaking about the adverts, head of broadcast marketing Emma Bisley said: “We know that this year has been different for everyone, so we wanted to take a different approach with our Christmas campaign by simply reminding people that Christmas dishes are gestures of love and care, served by up by those who matter most.

“It’s our memories of these dishes, prepared by the people we love, that have the power to transport us home – whether we’re there or not.

“It was important to us to focus on family connections and emotions, creating a relatable and heartfelt look at the memories Christmas brings, whilst providing a sense of optimism throughout.

“We hope everyone enjoys watching the collection and it takes them back to their fondest memories of food, home and Christmas.”

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