What is Cameron Diaz's wine brand?

HOLLYWOOD star Cameron Diaz has been pursuing other projects since her retirement from acting in 2014.

Back in 2020, it was announced that the actress had teamed up with fashion entrepreneur Katherine Power to create a clean wine brand.

What is Cameron Diaz's wine brand?

Cameron Diaz and Katherine Power have collaborated on their own wine called Avaline.

The alcohol prides itself on being organic and made with minimal ingredients to preserve the original taste. 

Avaline offers three types of wine, red, white, or rosé.

The actress decided to call the wine Avaline after she found it in a list of baby names.

“Avaline just looked beautiful," she said of discovering the name during an appearance on Late Night With Seth Meyers. 

"The meaning, which is sensitive, humble, and lively…really felt like it embodied what we wanted for our brand to sort of, you know, be, so we ended up with Avaline.”

The business venture comes after Diaz quit the Hollywood scene,saying she feels "at peace" focusing on her family and marriage to rocker Benji Madden.

What did Katherine Power say about Avaline wines?

Diaz and Power alluded to having similar goals when collaborating on Avaline’s creation.

Power dished Travel and Leisure about the creation process, saying: “As regular consumers of wine, we felt compelled to learn more about what was in our glass. 

“We’ve gone to great lengths to make sure we are consuming organic food, using non-toxic household products, and buying better-for-you beauty, yet, we realized we didn’t know what we were drinking, since there is little to no transparency on wine labels. 

“Once we learned more about the winemaking process and commercial farming practices, we knew we had to bring a cleaner offering of delicious wine to the masses. 

“We also saw an opportunity to connect with the modern consumer in a way that this industry is struggling to do.

Adding: “I have had great success creating digitally-born, community-first brands, and pairing them with outstanding retailers to bring new products to market that will make an emotional connection with consumers.”

Diaz added that one of the most rewarding processes of creating Avaline was discovering “how delicious the wine is.”

“Along with the wine having to meet the standards of being organically grown grapes and the absolute minimal ingredients used in the winemaking process,” she added.

“We knew that if the wines were not delicious it wouldn't matter what standards we toted. Being able to provide a product to consumers that we both know so well is very gratifying.”

Where can I buy Cameron Diaz’s wine?

Avaline can be purchased in 43 retail stores across the US.

The wine’s website has a tool to find the nearest store based on your zip code.

It is also available for purchase online but only ships to select states.

Avaline can be bought online and shipped if you reside in these states:

  • California
  • Connecticut
  • Washington DC
  • Florida
  • Idaho
  • Minnesota
  • North Dakota
  • Nebraska
  • New Hampshire
  • New Mexico
  • Nevada
  • Oregon
  • Wyoming

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